Master Local Marketing by RevGenApps.com
RevGenApps.com helps businesses maximize results of their marketing efforts, specializing in location-based conquest and loyalty marketing strategies, online performance monitoring services, improving visibility, listings, reviews and reputation. Subscribe to our "Master Local Marketing" podcast to stay up to date on how to grow your business and win in your local market.
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Episodes
Tuesday Sep 03, 2019
Tuesday Sep 03, 2019
Choosing the right digital advertising metrics to track and measure is crucial to your campaign’s success. If you aren’t tracking advertising efforts correctly, you’ll never know what’s working and what channels to focus your advertising dollars on.
Determining your core ROI goals means you’ll be able to measure data that tells the story of how your target audience interacted with your ads.
Tuesday Sep 03, 2019
Tuesday Sep 03, 2019
Digital advertising comes in many different varieties, including display advertising (those web banners next to your favorite YouTube videos), sponsored ads (such as those on Google and Facebook), and of course, search ads—just to name a few!
So where do you start?
Friday Aug 30, 2019
Friday Aug 30, 2019
Instagram has entered the territory of “must” rather than “nice-to-have” when it comes to social marketing for businesses. There are a few key reasons why every business should have an Instagram account, and why you’re going to be pretty left out if you don’t get on this social platform.
Friday Aug 30, 2019
Friday Aug 30, 2019
A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. In the digital age, a business’s reputation is controlled by consumers using online review platforms like Yelp, Google and Facebook to announce the quality of their business publicly. The good news is that this lets businesses easily monitor and manage their online reputation, a power they can put to good use by responding in a timely manner to the reviews they receive.
Thursday Aug 29, 2019
Thursday Aug 29, 2019
Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a negative review impacts not only the reviewer, but all the sets of eyes that come afterward. Seeing a business handle a particularly challenging review online suggests that management is proud of their business, and willing to go the extra mile to maintain their reputation!
Thursday Aug 29, 2019
Thursday Aug 29, 2019
The effectiveness of a business listing depends on the information’s presence and accuracy. Listings are available through a variety of sources, including search engines, online directories and maps, or social sites. When it comes to listings presence, more is definitely better. Availability on as many sources as possible will create multiple avenues for consumers to find your business.
Wednesday Aug 28, 2019
Wednesday Aug 28, 2019
When learning about SEO, and yes, we are always learning as the market changes, there are pretty specific ways to be successful using keywords. One of those ways is that for every page of content, there should only be one target keyword phrase for that page.
Wednesday Aug 28, 2019
Wednesday Aug 28, 2019
You’ve heard about SEO everywhere, haven’t you? The term floats freely from marketing companies mouths, random spam emails from strangers, and in all of the ‘Get Found Online’ articles you may have read. Keywords are ‘key’ (pun intended) in the success of your SEO strategy – but don’t worry, you don’t need to be a professional to get your basic SEO started! Let’s break down the long and short (tail) of it!